8 Effective Digital Skills That Can Make Students Instantly Employable in 2022 and Beyond

Nowadays, Digital skills are crucial for businesses across industries that want to raise brand awareness, offer great social customer service, generate leads, and increase revenue.

To avoid being left behind, new workers need to incorporate technology into their offered competencies. Thus, in this article, we will address the fundamental digital skills needed to succeed in the upcoming job market.

1. Data Analytics

During Covid-19, many marketers reverted to mass communications to target customers rather than using data-driven precision marketing.

2. Social Media

According to a recent study, there are 4.2 billion active social media users worldwide. Of these, 4.15 billion are active users on mobile devices. These figures show a 13.2% increase in the number of global social users in just a year with no sign of slowing down.

3. Email Marketing

One of the best ways to obtain and retain leads is via a tried and tested method: email.

Email is one of the oldest forms of direct marketing and still packs a punch in customer acquisition and retention.

4. Content Marketing

Content comes in many forms – blog posts, videos, podcasts, infographics, even social media status updates.

Marketers may spend their time optimizing keywords and advertising campaigns, but content is still king. After all, a website or social media page is driven by its content and without it, customers have no way of understanding the benefits of a product or service.

Content is crucial in driving brand awareness and can establish brands or influencers as thought leaders. Therefore new hires need to understand the importance of creating not just content, but content that is relevant to keyword research and optimizing them in a strategy. With experience and knowledge in content marketing, students will have an valuable and employable skill that will set them up for a career in any industry.

5. Pay-Per-Click Marketing (PPC)

According to Larry Kim, the average landing page conversion rate is 2.35% but the top 25% convert at double that, at 5.21% or higher. In addition, for every $92 spent on acquiring customers, only $1 is used to convert them.

As such, PPC is a popular way for brands to get traffic quickly. Companies with big budgets can get their search result to appear on Google’s first page to drive massive traffic. One popular PPC advertising model is Google’s AdWords program and a great way to monitor spend is by using a PPC for eCommerce tracker.

6. Video

Video has evolved from being just a form of entertainment to a major social media content driver. YouTube is now a powerful and influential platform while networks like TikTok and Instagram have turned video on its head to create wealthy influencers.

7. Social Selling

To connect with and influence customers, sales professionals need to be where their prospects are: online. Social selling is proving its worth for sellers that use it — 65% rely on it for filling their pipelines and it generates half of the revenue for 14 major industries.

8. Strategy & Planning

Businesses that use a digital marketing campaign strategy are most likely to see measurable results in the long term. Instead of planning on an ad-hoc basis, digital marketers need to create and implement campaigns based on analytics and quantifiable SEO data.

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